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How Do People Perceive Gold?


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It is a rare and intriguing quality that only a few things possess to be perceived in the same way by different people from different areas of the Earth and from different epochs. Gold has this quality, fascinating people throughout human history. The reason for this attraction was not a scientific one: gold was perceived due to its special color and sheen as supremely beautiful, whereas due to unchangeable quality and to the fact it was scarce it was perceived as economically valuable and used as currency.

These perceptions took a physical form so to speak, gold being processed in numberless attractive forms for the senses, going from jewelry items to ornaments, everything that could embellish humans or their abodes. On the other hand, coins were made of it to help trade value or store it. Its decorative capacity was employed in the most unlikely sectors, being the latest craze to have gold leaf scattered on your food or poured with the drink in your glass. But this craze has historical origins if we think only about El Dorado, that chief who covered himself with gold dust to impress gods.

But this unconditional love of gold presented another side as well, that of greed, conflict of interests, in short imposition of power. Native American peoples have been practically decimated because of the perceived or existing riches and gold they possessed. South Africa was marked by the internal struggle to survive of its people until China replaced it as the largest gold pool in the world.

What is definitely a piece of black humor is that gold was ardently loved and targeted in utter contrast with its neutrality as a chemical element. In spite as it were of its apparent warmth, it is nothing to interact with. Cold as gold' would be an appropriate depiction of its chemical absence of contact. No air, water or rust can affect it. This is the true secret of its remaining identical to itself over time. It is immune to human consumption; all that people can do is seemingly possess it for a short while.

Exactly because of its unchangeable quality, people have always venerated it. As they have venerated god for being ever beautiful, young and valuable.


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Learn from professionals how to buy gold bullion in times of recession.



by: Paul James Harrison

Total views: 53 Word Count: 381 Date: Thu, 24 Jun 2010



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